A Simple Guide to Building a Brand That You Love
At Mettley, we believe that your business should work with you—professionally, creatively, and as a driver for success.
In this blog we discuss the 6 key steps to building a brand that you love.
🎯 1. What Are Brand Guidelines?
Think of brand guidelines as your brand’s rulebook. They ensure consistency across all your marketing materials, from your website to your business cards. Consistency builds trust and recognition, making it easier for customers to identify and remember your brand.
👥 2. Target Audience
Understanding your target audience is crucial. Who are they? What are their needs and desires?
By defining your ideal customer, you can tailor your messaging and visuals to resonate with them, creating a deeper connection and driving loyalty.
🎨 3. Brand Colours
Colours evoke emotions and perceptions. For instance, blue can convey trust and professionalism, while green may suggest growth and sustainability.
Choose a colour palette that aligns with your brand’s personality and appeals to your target audience.
🔤 4. Fonts & Logo
Your choice of fonts and logo design plays a significant role in your brand's identity. Fonts should be legible and reflect your brand's tone—modern, traditional, or playful.
Similarly, your logo should well designed, memorable, and versatile, working well across all platforms.
Limit how many fonts you use stick to 2-3
Don’t pair fonts that are to similar
Make sure they are readable
Here are some font combinations that work well together:
Montserrat & Roboto Slab: A modern sans-serif paired with a sturdy serif, offering a clean and professional look.
Playfair Display & Lato: An elegant serif combined with a friendly sans-serif, suitable for fashion or lifestyle brands.
Georgia & Helvetica: A classic serif paired with a neutral sans-serif, ideal for professional and corporate settings.
Bebas Neue & Open Sans: A bold display font with a clean sans-serif, great for tech startups or creative agencies.
🗣️ 5. Brand Voice & Personality
Your brand voice is how you communicate with your audience. It should reflect your brand's personality and resonate with your target audience. Whether it's friendly, authoritative, or humorous, consistency in your brand voice builds trust and strengthens your brand identity. This must align with what your audience needs from you.
For example; a real-estate brokers audience needs stability and trustworthiness as they value security in home ownership so your brand wouldn’t go in the direction of a thrill seeking dare devil personality like hells pizza.
📸 6. Visual Vibe
The visual elements of your brand—such as imagery, graphics, and layout—should align with your brand's personality and appeal to your target audience. A cohesive visual style enhances brand recognition and creates a memorable experience for your customer.
Create a mood board to bring your vibe to life
For example; A high end baby clothing shop wouldn’t have crazy colours. It would have more or a sleek vibe.
Ready to Build Your Brand?
Download our free branding template today and start creating a brand that works for you.
It's straightforward, practical, and designed to help you build a brand that not only looks great but also feels right for your business.
Remember, your brand is more than just a logo—it's the essence of your business. Let's build a brand that truly represents you.
